I probably don't need to tell you that UNRESTRICTED donations make the greatest difference to...your mission, your annual growth, and your long-term sustainability.

But here's what I hear too often...

I’ve gotten really good at knowing who my perfect client is.

In the first call I’m listening for something really specific. . .

The answer? Is a nervous energy around risk and spending present?

Here’s what I hear from fundraisers fairly often . . . “This feels like the same cycle every year. Honestly, it’s monotonous and not inspiring.” 

I get it. We all can get tired of the routines required to successfully fulfill our jobs. 

So, let’s ask ourselves two things . . . and they may even sound a little contradictory.

When I started my business over 10 years ago, I don’t think I realized where I would be in 2023. Of course, anyone who starts a business has predefined goals—at least they should! I knew what I wanted to accomplish and the steps it would take to get there. Yet, things can sometimes get a tad bit cloudy on a normally-sunny day. (More on that in a minute.)

What happens when your entire team knows how to have investment-level conversations with donors? Even, your board members?

To answer this you’ll have to see the email report from my client below . . .

You know where I see millions of dollars left on the table every year? Yep, millions.

Transactional fundraising. I know, we hear it a lot. There are 3 specific instances that make my hair on the back of my neck stand up!

When something’s not working in your fundraising department, how can you hunt for the right culprit? 

Too often, we’re fighting to solve the symptom and not the sustainable cure.

Do you ever wish your mission or cause could sell itself?

Seems like it should, right?

Conversations are quick and easy and should go something like this . . .
➡️ You have an amazing mission
➡️ People read your newsletter and are immediately inspired
➡️ Tears are in their eyes when you tell the stories of those you serve
➡️ And then, boom! new donor!
➡️ And even better - it’s a giant check!

I wish.

Reality is, donors . . .

Recently I reviewed a Fundraising Plan where the team members were instructed to list any obstacles they saw in their path that would keep them from reaching or exceeding their annual goals.

And, guess what nearly everyone on the team noted . . .

“donor fatigue”

(I can be blunt with you, right?)

If you’re a leader and you're hearing this from your team, it’s likely a skillset issue. Not a donor issue.