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Relationships Aren’t Transactions—This is Especially Important in Nonprofit Fundraising
“Make a habit of reaching out to people when you don’t need something.” —Justin Welsh
Relationships aren’t transactions. This is especially important in fundraising. Let me be honest here . . .
FORBES Nonprofit Council // The Budgeting Mistake That Could Be Costing You Millions
As you know, I'm an Official Member of the Forbes Nonprofit Council! You can see ALL my articles here.
This month's NEW article is called:
Do Your Donors Know You Need More Money? The Budgeting Mistake That Could Be Costing You Millions
Nonprofit Leaders: What if fundraising is something entirely different than you've been told?
What if fundraising is something entirely different than you’ve been told?
Well, I’m here to tell you that statement is 💯 TRUE.
Nonprofit Leaders: Make the Shift to Relationship-Based Fundraising
One of the most common concerns I get from leaders and boards THINKING about hiring me to increase their mid- and major-left gifts is this . . .
But, how will the ED and staff have the TIME to add your work on their already full plates? I just don’t think they’ll have the time to DO the work.
Right. That’s actually the #1 reason you SHOULD hire me.
Nonprofits need to add $100K - $500K to the Marketing/Comm Budget
Nonprofit leaders: I made a bold, blanket statement the other day.
I said “the average nonprofit needs to add $100K - $500K to their marketing/comm budget”.
You know why I said it?
As a Nonprofit Leader, are you asking big enough questions?
Can I be blunt here? I don’t work with Nonprofit leaders or their boards who are handcuffed by asking $2,000 questions or even $20,000 questions.
I work with those asking the $100,000 questions and $1,000,000 questions.
Why?
Missteps in Nonprofit Fundraising
Here’s one misstep I see fundraisers make all too often.
It’s automatically shifting into transactional fundraising when the opportunity for relationship-building exists.
What do I mean? Here are a few examples . . .
3 Ways To Fix Your Nonprofit’s Cash Flow Issues
Nothing gets a board’s attention more than having to tap into that LINE OF CREDIT again this year because of cash flow.
Well, if you’ve wondered if fundraising can fix your CASH FLOW, you’re asking the right question. For years it's been a top 3 concern among nonprofits leaders I work with.
Nonprofit Fundraising — Big Revenue Goals and Big Fund Diversification Goals Both Take Time
Big revenue goals take time. Big fund diversification goals do also.
Both require a multi-year approach and disciplined effort.
Nonprofit Leaders: You have way more control over fully funding your organization than you might think . . .
There's a few phrases I often hear from nonprofit leaders . . .
“We finished our Strategic Plan, but now we need more unrestricted dollars to actually do what's in the plan.”
“We finished our Annual Budget, but we always end the year in the red so I don't know how we'd ever reach our new goal.”
Equip Your Entire Nonprofit Team To Fully Fund Your Organization’s True Financial Need
Question: What’s the difference between raising to your squeak-by-budget vs. raising the dollars your organization truly needs? (By needs, I mean programs + infrastructure + ops + reserve.)
Answer: HOPING vs. EQUIPPING
Nonprofit Leaders: Are you playing defense or offense with your organization’s money?
When it comes to growing your organization, which side are you on? Defense or Offense?
5 Lasting Benefits of a Successful Capital Campaign
Contributed by the team at Capital Campaign Pro
Capital campaigns bring in vital funding, and the habits and preparation needed for these fundraisers can lead to long-term benefits. Discover these advantages.