By Dave Martin of CharityEngine

Understanding donors is the key to maximizing fundraising success. Here are the top donor insights your nonprofit should track to guide its next fundraiser.

By Sarah Tedesco of DonorSearch

The donor lifecycle describes how your nonprofit grows its relationships with its supporters over time. Discover its six major steps in this quick guide.

By Charles Sword of UpMetrics

Impact reporting is essential for proving the importance of your nonprofit’s work and securing further support. Avoid these common mistakes in the process.

Contributed by the team at Capital Campaign Pro

When it comes to capital campaigns, educating your donors about all the diverse and non-traditional ways that they can contribute will pay dividends, especially in the quiet phase when you’ll likely be working your way down a gift range chart, soliciting high-net-worth individuals, and raising a majority of your campaign goal.

Non-cash donations are a win-win: they offer flexible and tax-efficient giving options that can appeal to a wide range of donors and can generate a large amount of revenue for your nonprofit.

By Karin Tracy of Fíonta

As a nonprofit professional, you’re likely well aware of the importance of having a compelling marketing strategy, a visually appealing website, and a streamlined donation page. Without one of these crucial elements, your organization could be missing out on essential funding.

However, many nonprofits overlook a key component of effective fundraising and donor communications. User experience design is necessary to shape positive, straightforward donor experiences that inspire them to continuously support your mission.

Which recurring reports are actually useful for nonprofit professionals? This guide reviews the best recurring reports to help grow your fundraising efforts.

Imagine a world where every act of generosity creates a chain of goodwill, leading to increased support. Corporate matching gift programs make this dream a reality!

In the world of nonprofit fundraising, it can be challenging to strike the right balance between asking for enough donations to fund your mission and requesting so many that your donors feel fatigued. One of the best ways to approach this challenge is to alternate requesting monetary gifts with promoting other ways to support your organization, such as volunteering, attending fundraising events, and contributing in-kind donations.

Let’s say you’ve just been handed your first grant writing project. Welcome to the club!

With little experience and real grant dollars on the line for your organization, the stakes can feel high. For some grants, competition can be quite fierce.

But have no fear—grant writing is a learnable skill that many nonprofit professionals have mastered.

Investing in nonprofit technology is exciting, but choosing a provider can be a difficult decision. Read about four key factors to consider during the process.

With only 20% of people reporting a high level of trust in charities, nonprofit leaders have to prioritize proving their organizations' trustworthiness. While your nonprofit depends on donors to drive its mission forward, donors depend on you to protect their sensitive information and generous gifts.

Your nonprofit’s website is a multifunctional tool that allows you to raise funds, share updates about your mission, promote upcoming events, recruit volunteers, and more. However, just as hammers and chainsaws need regular care and attention to keep them from rusting or losing their effectiveness, so does your website if you want it to continue generating meaningful results for your nonprofit.

As a nonprofit leader, raising funds online likely triggers thoughts of lengthy digital style guides and time-consuming social media outreach. While those are important components of a healthy digital marketing strategy, your nonprofit will find the most fundraising success when you promote your website.