Nonprofit Leaders: Donor Fatigue isn't really a thing . . .

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

Recently I reviewed a Fundraising Plan where the team members were instructed to list any obstacles they saw in their path that would keep them from reaching or exceeding their annual goals.

And, guess what nearly everyone on the team noted . . .

“donor fatigue”

(I can be blunt with you, right?)

If you’re a leader and you're hearing this from your team, it’s likely a skillset issue. Not a donor issue.

Donor fatigue only occurs when your team:

📌Isn’t providing segmented experiences
📌Treats donors like one-size-fits-all
📌Isn’t in true relationships with your top level donors and focuses on transactions

Full stop.

My organizations who learn how to create customized donor experiences and exclusive interactions appropriate at each segmentation level? I never hear this.

Their donors WANT to give. They WANT to be communicated with. They WANT to hear from you. They even RESPOND when they reach out.

CEOs - Your team has way more control of this than you may think. If you don’t train them, you’re leaving hundreds of thousands on the table. Sometimes, millions.

Make your move.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I give away insider info every week - the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts in so many ways and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to fund your organization’s Strategic Plan and scale your budget by 2 - 5X // If you’re a business-minded CEO already raising MILLIONS but still need more general-operating revenue from individuals and family foundations to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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