Donor Cultivation: Treat them like Humans!

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

You know where I see millions of dollars left on the table every year? Yep, millions.

Transactional fundraising. I know, we hear it a lot. There are 3 specific instances that make my hair on the back of my neck stand up!

👨‍👩‍👦 Family Foundations. 

There are REAL PEOPLE making the decisions behind a Family Foundation. Yes, I know some don’t want to talk to you. But, guess what? Some do. My client just grew a gift by 5X by picking up the phone and calling them and acting like a human. Literally, they gave a gift from their foundation and then gave ANOTHER gift from their foundation and then gave a gift from their DAF! Which brings us to the next bullet . . .

🏦 Donor-advised Funds

There are REAL PEOPLE making the decisions where to invest their DAF. You don’t go on the hunt for DAFs. You build relationships with successful people. You do the things that attract them.

💼 Private Businesses

There are REAL PEOPLE making the decisions where to invest their money. Have you tried to form a relationship with the owner of the business? Or are you just copying them on your standard sponsorship package?

In these instances . . . please treat them like real people and not banks. These are all investment-level donors and investment-level opportunities. Treat them like that.

I'm coming at you with really practical advice today. But, honestly, this is one of the biggest problems I see with fundraising teams. This type of stuff is on auto-pilot.

When my clients commit to investing in their teams to learn how make these shifts once and for all, they grow substantially.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I give away insider info every week - the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts in so many ways and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to fund your organization’s Strategic Plan and scale your budget by 2 - 5X // If you’re a business-minded CEO already raising MILLIONS but still need more general-operating revenue from individuals and family foundations to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with growth-minded Nonprofit CEOs who are scaling their organizations but still need larger amounts of general operating support to truly grow. She breaks their teams free from the limitations of transactional fundraising and helps them reimagine their entire approach to revenue generation.

The high-performing leaders Sherry works with want to find and secure more unrestricted revenue from investment-level donors. They simply need more funding to do what’s in their Strategic Plan. To achieve this, she transforms their teams and boards into high-ROI revenue generators - revealing how they can align every hour they spend fundraising with new principles that double and triple donation sizes.

As a result of learning her methodology, Sherry’s clients regularly add 7-figures of gen-ops revenue to their bottom line by learning how to attract investment-level donors that WANT to fund their work. But the biggest transformation they experience is knowing the exact strategy, path, and team that will propel them to generate the 2-10X dollars their strategic plans require.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two teenage daughters.

https://www.QuamTaylor.com
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