Leading Your Nonprofit Donors Through Investment-Level Conversations

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

What happens when your entire team knows how to have investment-level conversations with donors? Even, your board members?

To answer this you’ll have to see the email report from my client below . . .

For context, my client’s board member just responded to a solicitation with a gift 2.5X larger than he’s ever given before. And, he said next year he’d increase his gift and be a Top 30 donor.

“Thanks to this new strategy we are carrying out, we now know that our board member is open to a Top 30 gift next year! He does not work at a hedge fund, he doesn't live in a mansion, so previously we would not have even considered that he would be open to that.”

Key phrase: we would not have even considered.

You know what happens too often?

  • We decide whether or not a donor can give more.

  • We assume a donor wouldn’t be more generous.

  • We project our giving patterns on our donors.

  • We assume they don’t want to be solicited.

  • We decided whether or not a donor is wealthy.

A fundraiser’s job is to present the true need and ask for that need. 🛑Full stop🛑

Get your head out of your donor's bank accounts. 

Does your staff know how to lead donors through investment-level conversations and solicitations like this? 

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I give away insider info every week - the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts in so many ways and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to fund your organization’s Strategic Plan and scale your budget by 2 - 5X // If you’re a business-minded CEO already raising MILLIONS but still need more general-operating revenue from individuals and family foundations to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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Donor Cultivation: Treat them like Humans!