
This blog is dedicated to scaling your nonprofit’s revenue.
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You're Doing Nonprofit Fundraising Wrong
I was in a meeting with the Executive Board of one of my clients. And there was a phrase used that showed me they really don’t understand what fundraising even is.
The phrase that took me aback?

Matching Major Donor Gifts through Relational Fundraising
Has this ever happened to you?
My client secured a $100K gift from an individual donor.
The only catch? The donor wanted to use it as a matching gift to inspire others to give . . .

A Quick Guide to Nurturing Donor Relationships At Your Event
Spending time with someone is an essential part of building a relationship, whether they’re a family member, friend, significant other, or even one of your nonprofit’s donors!

Donor Cultivation: You Need to Share Your Nonprofit's Financial Need and Goals
Do you ever feel like you’re stuck in the friend zone? Not in your dating life… but with a donor?
That’s exactly the challenge my client articulated to me recently. Here’s what was happening:

How Engaged Employees Can Help Your Nonprofit Thrive
Staying motivated and motivating your employees determines whether your nonprofit is able to complete day-to-day functions. After all, fundraising and meeting program goals can be challenging, and it’s easy for even dedicated employees to occasionally feel disengaged.

It Takes Time To Put Your Nonprofit on a Completely Different Revenue Path
I was on a panel discussion recently and a leader sent me this private message. For context, we were discussing nonprofit’s need for greater amounts of general-operating income.
"Hi, Sherry - A question for later...I follow you on LinkedIn and saw recently you posted that many fundraisers do not know how to ask donors for unrestricted general operating support. Can you please elaborate and provide an example of what a successful request for general operating support looks like?"

Nonprofit Leaders: Here's the type of revenue growth your organization could have . . .
If I had to summarize one of the most rewarding things I do for nonprofits, it would be this:
I see an organization’s revenue potential and help them achieve it.
Here’s what type of growth is possible for your small nonprofit organization . . .

The Role of Leadership in Nonprofit Employee Retention
In nonprofits, employee retention is crucial in achieving the mission, sustaining impact, and growing the organization. Nonprofits rely heavily on passionate and dedicated individuals to drive their initiatives forward.
However, due to limited resources and intense competition, attracting and retaining talent in the nonprofit sector can take time and effort. One factor that significantly impacts retention in nonprofit organizations is leadership.

Nonprofit Boards sometimes question my secret weapon . . . but I stand behind this objectivity.
You want to know one of my secret weapons to helping organizations grow by millions? And the funny thing is boards are really nervous about it . . .
I’m industry agnostic when it comes to your nonprofits’ missions.

Subtle Shifts Can Make All The Difference in Nonprofit Fundraising
Fundraising is practical. It's identifying what you need to STOP doing so that you can START doing higher-ROI activities.
That's really the reason I started posting my reframe series on LinkedIn that I often share on Fridays!
Here are a few more examples of these important shifts we all must make...

4 Metrics to Measure Your Text Fundraiser’s Performance
Running a text-to-give fundraiser requires a lot of moving parts, from creating text donation appeals to segmenting your contacts so your messages are tailored to the individual. However, if you aren’t taking time to assess how your text fundraising campaigns are performing, you won’t know whether your communications are as effective as they could be.

It Takes Investment to Grow Your Nonprofit
I made a bold, blanket statement the other day.
I said “the average nonprofit needs to add $100K - $500K to their marketing/comms budget”.
You know why I said it? Well, every day I see Fundraising staff . . .

Nonprofit Leaders: Motivating Shifts to Scale Your Nonprofit
I dropped my oldest child off at college on Tuesday. Sigh.
I’ve worked hard to make this shift away from worrier mom to warrior mom. The latter is WAY MORE motivating, isn’t it?
I think we can make this shift in so many areas when you’re trying to scale your nonprofit . . .