With only 20% of people reporting a high level of trust in charities, nonprofit leaders have to prioritize proving their organizations' trustworthiness. While your nonprofit depends on donors to drive its mission forward, donors depend on you to protect their sensitive information and generous gifts.

Your nonprofit’s website is a multifunctional tool that allows you to raise funds, share updates about your mission, promote upcoming events, recruit volunteers, and more. However, just as hammers and chainsaws need regular care and attention to keep them from rusting or losing their effectiveness, so does your website if you want it to continue generating meaningful results for your nonprofit.

As a nonprofit leader, raising funds online likely triggers thoughts of lengthy digital style guides and time-consuming social media outreach. While those are important components of a healthy digital marketing strategy, your nonprofit will find the most fundraising success when you promote your website.

Collecting data is one of the most important things a nonprofit can do to be successful. But that’s only half the job! 

Your nonprofit runs various initiatives and has a lot of data to track, whether it’s about your donors (giving frequency, volunteering, giving amounts) or about your nonprofit’s growth (success of initiatives, new member growth, donor retention). That’s one advantage of using a comprehensive constituent relationship management (CRM) system.

Spending time with someone is an essential part of building a relationship, whether they’re a family member, friend, significant other, or even one of your nonprofit’s donors! 

Staying motivated and motivating your employees determines whether your nonprofit is able to complete day-to-day functions. After all, fundraising and meeting program goals can be challenging, and it’s easy for even dedicated employees to occasionally feel disengaged.

In nonprofits, employee retention is crucial in achieving the mission, sustaining impact, and growing the organization. Nonprofits rely heavily on passionate and dedicated individuals to drive their initiatives forward. 

However, due to limited resources and intense competition, attracting and retaining talent in the nonprofit sector can take time and effort. One factor that significantly impacts retention in nonprofit organizations is leadership.

Running a text-to-give fundraiser requires a lot of moving parts, from creating text donation appeals to segmenting your contacts so your messages are tailored to the individual. However, if you aren’t taking time to assess how your text fundraising campaigns are performing, you won’t know whether your communications are as effective as they could be.

Nonprofit direct marketing relies on accurate data to create highly-targeted promotional materials that appeal to donors and drive meaningful support on behalf of your cause. In this guide, we’ll explore four ways that your nonprofit can use data to make the most of direct marketing.

Imagine this scenario: 

You receive a promotional email from an eCommerce brand that you’ve purchased from in the past. You take a look at the email, learn about a special deal the brand is running, and are now interested.

Donor lapse (also known as donor attrition) is a common nonprofit challenge, but not an unsolvable one. A lapsed donor is a donor who gave to your nonprofit in the past but hasn’t donated again within a specific time period (typically 12 months).

You’ve likely heard the term “Great Resignation” to describe the trend of thousands of employees voluntarily leaving their jobs in 2021. Nearly every industry felt its impacts—including the nonprofit sector. While for-profit employees often cited the desire to find more meaning in their work as their reason for leaving, many nonprofit staff resigned due to burnout from taking on multiple roles within their organization at the same time.

This trend has led many nonprofits to reevaluate their strategies for retaining staff members. If your organization is in this position, one consideration that you’ll almost certainly discuss is compensation.