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GUEST POST // Donation Page Optimization: Best Practices and Design Tips
Your donation page plays an important role in how successful your nonprofit is with online fundraising. This page is more than just a form for donors to input their financial information into. An optimized donation page can effectively increase donations, while one that’s visually overwhelming or difficult to complete can turn donors away.
Whether you’re setting up your nonprofit’s donation page for the first time or looking to revamp your current page to improve completion rates, your donation page can always be improved to maximize each supporter’s visit. Supporters who reach your donation page are likely already familiar with your nonprofit and are at a critical point in their engagement. Make the most of their attention to turn one-time donations into the beginning of long-lasting relationships.
I Love LinkedIn: My Top 10 Fundraising Posts of 2021
Happy New Year!
I have some news...I'm launching my YouTube-hosted Podcast very soon! I cannot wait to tell you all about it.
In preparation for the first season's content, I went back through my entire 2021 LinkedIn feed to see what posts were the highest performing and what you guys commented most on! This exercise is really helping me formulate 'the why' behind my podcast. More on that later.
After I pulled together the top performing posts, I wanted to share them with you . . . just in case there was a nugget you missed!
So, in David Letterman's Top Ten List style....here are my top-performing LinkedIn posts of 2021. Enjoy!
Guest Post // How Google Ads Can Further Your Nonprofit’s Mission
Nonprofits, due to their governing structure and limited resources, must be extra careful with the investments they make to market their causes to the public. Therefore, nonprofit leaders need to carefully consider every investment and seek opportunities that are of specific benefit to nonprofit organizations.
At Nonprofit Megaphone, we’re experts at finding these opportunities to help nonprofits further their mission. Our specialty is the management of the Google Ad Grant, an opportunity that is exclusively available to nonprofits. The Grant gives nonprofits the ability to affordably use Google Ads, creating a sustainable and effective way to conduct digital marketing.
GUEST POST // 4 Best Practices for Making Your Virtual Gala a Success
The shift to online interactions this past year has caused nonprofit fundraising development directors to rethink how they engage supporters. In particular, organizations moved their traditional, face-to-face events online, creating remote meetups and virtual interactions.
Some fundraising events translate to virtual spaces better than others. But this doesn’t mean that they can’t still be successful at bringing in donations and building donor relationships.
For example, your nonprofit may be skeptical about its ability to host hybrid and virtual galas. Many of the major draws to galas such as food, live entertainment, and dressing up don’t carry the same impact over video cameras. However, with careful preparation and an understanding of what can be accomplished with digital platforms, your gala can emulate the engaging atmosphere of an in-person event and powerfully reinforce your nonprofit’s dedication to your supporters.
GUEST POST // Peer-to-Peer Fundraising Outlook for Spring 2021
There’s no denying that the unique circumstances of 2020 led many of us to go against the traditional fundraising methods, removing in-person interactions and transitioning annual events to the digital sphere seemingly overnight. While some organizations excelled, others experienced noticeable drops in overall engagement and revenue.
At this point, we’re a year into the pandemic and we have data on what worked and what didn’t in last year’s virtual peer-to-peer fundraising efforts. We can use this data to predict the P2P fundraising outlook for 2021 and take clear actions to fulfill supporters’ expectations of the virtual environment.
At GoodUnited, we help nonprofit organizations better understand, inspire, and cultivate relationships with their peer-to-peer supporters through social media. While thoroughly researching Facebook fundraising and the current peer-to-peer landscape, we’ve noticed a few trends that can help your organization navigate P2P in 2021. This guide will explore the outlook of peer-to-peer fundraising in a pandemic world through the following points:
The State of Peer-to-Peer Fundraising Following 2020
What’s Coming Down the Pipeline for P2P Fundraising Trends
Before we dive into the trends that you can incorporate into your 2021 fundraising calendar, let’s take a look back at 2020 and how the year’s uncertainties impacted the peer-to-peer landscape.
GUEST POST // How to Fulfill Donors’ Expectations in a Virtual Environment
Regardless of their mission and size, nonprofits of all types share the same questions right now: how do we navigate this virtual environment and continue engaging with our donors? With COVID-19 impacting the philanthropic landscape on a daily basis, the answers to those questions have taken on new levels of complexity and importance. Growing a nonprofit in the current fundraising environment can be intimidating to even the most experienced fundraisers.
Right now, your development team needs to step up its efforts to continue fulfilling donors’ expectations and keep them involved in your mission.