New Podcast: Why Nonprofits Must Lead Their Major Donors
My mission has always been to help nonprofit leaders and fundraisers to get their donors giving their best gift every year.
This mindset shift is a gamechanger. And the best news is that you, as the fundraiser, have so much more control of the pacing, the timing, and the size of the gifts than you think.
But, this is only possible if you intentionally shift your fundraising activities from a reactive state to a more proactive one.
So how can you pivot your donor relationships to a deeper level?
How can you start serving and leading them differently?
Tune in to learn more 🎬 watch the full episode of The Business Behind Fundraising — Why Nonprofits Must Lead Their Major Donors with Sherry Quam Taylor.
What You Will Discover:
✔️Guide donors from a mission perspective. It’s crucial to educate them on how investing their best gift in your mission is a win-win situation. Clearly articulate your mission, and do your due diligence on finding out why they should give to you and the questions they may have before they’d give their best gift.
✔️ Physically lead your donors. It’s your responsibility to tell your donors the next step in the fundraising journey. Your major donors are busy and may not have time to think about what’s best for your organization. Always make the next engagement step easy for them.
✔️ Your organization is worthy of donors who want your partnership. My biggest piece of advice in leading donors is that you should take the time to decipher your donors’ true interest in your organization. Find out if they really DO want a relationship with you. Are they really mission-aligned?
✔️ Being yourself is the best thing you can be. You don’t have to be THAT salesperson. Play on your strengths and know your organization’s numbers and mission from top to bottom so you can engage in investment-level conversations comfortably and confidently.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn and subscribe to my podcast, The Business Behind Fundraising // I give away insider info every week - the same lessons I teach my clients about what they can do to attract larger gen-ops dollars and add 7-figures+ to their bottom line.
📝 Read my WHITEPAPER to see what’s keep you from having enough gen-ops funding each year // You’ll learn THE BIG FUNDRAISING SECRET that keeps nonprofits from securing money for programs AND infrastructure initiatives in their strategic plans. Here to get it.
📈 Work with me to put your organization on a 2X - 10X revenue trajectory // If you’re raising MILLIONS of charitable revenue each year but scaling your team’s fundraising efforts to match your aggressive growth initiatives feels unclear, just send me an email (Sherry@QuamTaylor.com) with the subject line “grow.” Tell me a little about your org and your need to scale.
P.S. If you’re not raising MILLIONS yet but you are ambitious, want to be there soon, and are ready to invest in scaling, just change your subject line to “ambitious” and I’ll reply with details.
