New Podcast: Why Your Staff Isn't Soliciting Major Donors
Inevitably, when I’m working with fundraising teams and digging into their major gift processes, a familiar question pops up:
“Are you soliciting major-level donors?”
What I’m really asking is are you sitting down (one-on-one) and having a conversation and then asking . . .
But too often fundraising teams answer “yes” . . . followed by their list of asks they make in seasonal appeals and events.
But these aren’t the types of solicitations appropriate for major donors. They need something more.
Tune in to learn more 🎬 watch the full episode of The Business Behind Fundraising — Why Your Staff Isn't Soliciting Major Donors with Sherry Quam Taylor.
What You Will Discover:
✔️Learn how to do one-on-one solicitations. Providing a customized donor experience is key. When you intimately know your donor’s mission for giving this is actually quite easy.
✔️ Prepare your staff. To move into relational-based fundraising you must ask the right questions.
- “What skills are my staff missing?”
- “What activities can we remove from their schedule?”
- “Can we delegate some unrelated tasks to someone else?”
- “How can you align your staff’s hours with dollars?”
✔️ Don’t be afraid to ask. Your major donors aren’t mind-readers. My clients have received six-figure gifts - all because the donor never knew the extent of their need until they laid it to them straight. Never rely on your donor to guess!
✔️ Surprise solicitations are a no-no. It may be tempting to drop an email or just host another event. Take the time to serve your donor in a way so irresistible that they want to give their best gift to you every year.
✔️ Dedicate time and budget to your growth. My clients have asked for help, and now they’re experts at investment-level conversations. Their drive to equip their team has resulted in long-term growth and goal-busting numbers they’ve never even imagined!
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn and subscribe to my podcast, The Business Behind Fundraising // I give away insider info every week - the same lessons I teach my clients about what they can do to attract larger gen-ops dollars and add 7-figures+ to their bottom line.
📝 Read my WHITEPAPER to see what’s keep you from having enough gen-ops funding each year // You’ll learn THE BIG FUNDRAISING SECRET that keeps nonprofits from securing money for programs AND infrastructure initiatives in their strategic plans. Here to get it.
📈 Work with me to put your organization on a 2X - 10X revenue trajectory // If you’re raising MILLIONS of charitable revenue each year but scaling your team’s fundraising efforts to match your aggressive growth initiatives feels unclear, just send me an email (Sherry@QuamTaylor.com) with the subject line “grow.” Tell me a little about your org and your need to scale.
P.S. If you’re not raising MILLIONS yet but you are ambitious, want to be there soon, and are ready to invest in scaling, just change your subject line to “ambitious” and I’ll reply with details.
