New Podcast: What's Missing in Nonprofit Storytelling
If you’re a brand expert and are offended by today’s topic, hear me out.
Storytelling is definitely an important aspect of nonprofits. But you may be wondering - how do we take our donors on a journey to their best gift?
By going beyond traditional storytelling.
Maybe you’ve booked that meeting with that sought-after donor. It went great. You shared their mission, the photos, and the stories. There was a tear shed at some point but when the money came, it was smaller than you hoped.
So what went wrong? I’m here to unpack everything you need to know.
Tune in to learn more 🎬 watch the full episode of The Business Behind Fundraising — What’s Missing in Nonprofit Storytelling with Sherry Quam Taylor.
What You Will Discover:
✔️Include donors in your story. Laying out the details isn’t enough. Let your donors see how they fit into your financial story. Let them feel that they’re a major character with a significant role to play in achieving your mission.
✔️ Have a “percentages” conversation. Be prepared to bring out the big numbers! Kill all those assumptions running in your major donors’ heads. They may not know how important their gift is to your mission.
✔️ Break the corporate sponsorship myth. Don’t get stuck in transactional relationships with your donors. Inform them of how much their gifts are impacting lives. Narrate a richer financial story. Receive the richest gifts.
✔️ One-on-one solicitations become easier with the right tools. Do you and your team know how to present the financials? Can you use the budget to articulate how a donation can accomplish your mission? Have you taken the time to build a solid relationship with donors? If you answered yes to all, you’re on the right track.
✔️ The financial story is the language of your donors. Stakeholder-level donors eat number crunching for breakfast. Embrace the hard conversations. They are the shiny arrows pointing you to what’s holding donors back from giving their best gifts.
✔️ You can secure the big money your vision requires. Unrestricted revenue doesn’t have to be an unreachable star. Let me guide you in making your financial goals a reality.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn and subscribe to my podcast, The Business Behind Fundraising // I give away insider info every week - the same lessons I teach my clients about what they can do to attract larger gen-ops dollars and add 7-figures+ to their bottom line.
📝 Read my WHITEPAPER to see what’s keep you from having enough gen-ops funding each year // You’ll learn THE BIG FUNDRAISING SECRET that keeps nonprofits from securing money for programs AND infrastructure initiatives in their strategic plans. Here to get it.
📈 Work with me to put your organization on a 2X - 10X revenue trajectory // If you’re raising MILLIONS of charitable revenue each year but scaling your team’s fundraising efforts to match your aggressive growth initiatives feels unclear, just send me an email (Sherry@QuamTaylor.com) with the subject line “grow.” Tell me a little about your org and your need to scale.
P.S. If you’re not raising MILLIONS yet but you are ambitious, want to be there soon, and are ready to invest in scaling, just change your subject line to “ambitious” and I’ll reply with details.
