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Guest Post // How Google Ads Can Further Your Nonprofit’s Mission
Nonprofits, due to their governing structure and limited resources, must be extra careful with the investments they make to market their causes to the public. Therefore, nonprofit leaders need to carefully consider every investment and seek opportunities that are of specific benefit to nonprofit organizations.
At Nonprofit Megaphone, we’re experts at finding these opportunities to help nonprofits further their mission. Our specialty is the management of the Google Ad Grant, an opportunity that is exclusively available to nonprofits. The Grant gives nonprofits the ability to affordably use Google Ads, creating a sustainable and effective way to conduct digital marketing.
GUEST POST // 4 Best Practices for Making Your Virtual Gala a Success
The shift to online interactions this past year has caused nonprofit fundraising development directors to rethink how they engage supporters. In particular, organizations moved their traditional, face-to-face events online, creating remote meetups and virtual interactions.
Some fundraising events translate to virtual spaces better than others. But this doesn’t mean that they can’t still be successful at bringing in donations and building donor relationships.
For example, your nonprofit may be skeptical about its ability to host hybrid and virtual galas. Many of the major draws to galas such as food, live entertainment, and dressing up don’t carry the same impact over video cameras. However, with careful preparation and an understanding of what can be accomplished with digital platforms, your gala can emulate the engaging atmosphere of an in-person event and powerfully reinforce your nonprofit’s dedication to your supporters.
GUEST POST // 4 Data Management Tips to Free Up More Time for Nonprofits
As a nonprofit professional, you’re always looking for new opportunities to use your time wisely, create better systems, and maximize your mission impact. Maybe you’re trying to improve communication skills, create more effective fundraisers, or even hire new team members. The one place that almost every nonprofit has room to improve? Data management.
All organizations deal with data. Whether you’re using a massive spreadsheet to keep track of your donors or a fully built-out CRM system, you have access to information about your supporters. But too many organizations think to themselves, “I’m saving this information for the future” rather than considering how they can use the data in their current situations. This approach creates two major issues for that organization:
The nonprofit often doesn’t take an active role in organizing and cleaning this data.
The nonprofit isn’t using that information to maximize their time and strategies.
If you’ve found that you’ve plateaued in your fundraising efforts or relate to the issues above, there are opportunities to improve your organization’s data management strategies. In this guide, we’ll cover four key tips that you can use to make sure you’re maximizing your time as an organization by freeing up what’s currently spent on unoptimized data management strategies.
GUEST POST // Peer-to-Peer Fundraising Outlook for Spring 2021
There’s no denying that the unique circumstances of 2020 led many of us to go against the traditional fundraising methods, removing in-person interactions and transitioning annual events to the digital sphere seemingly overnight. While some organizations excelled, others experienced noticeable drops in overall engagement and revenue.
At this point, we’re a year into the pandemic and we have data on what worked and what didn’t in last year’s virtual peer-to-peer fundraising efforts. We can use this data to predict the P2P fundraising outlook for 2021 and take clear actions to fulfill supporters’ expectations of the virtual environment.
At GoodUnited, we help nonprofit organizations better understand, inspire, and cultivate relationships with their peer-to-peer supporters through social media. While thoroughly researching Facebook fundraising and the current peer-to-peer landscape, we’ve noticed a few trends that can help your organization navigate P2P in 2021. This guide will explore the outlook of peer-to-peer fundraising in a pandemic world through the following points:
The State of Peer-to-Peer Fundraising Following 2020
What’s Coming Down the Pipeline for P2P Fundraising Trends
Before we dive into the trends that you can incorporate into your 2021 fundraising calendar, let’s take a look back at 2020 and how the year’s uncertainties impacted the peer-to-peer landscape.
How to Inspire Volunteers to Serve and Continue Serving
Guest Post - Chris Barlow of Beeline
While there are a lot of tactics shared by volunteer management experts, there is one overarching principle that I believe can inform your entire approach to working with volunteers, an approach that will leave your volunteers encouraged and inspired to continue to partner with you in your mission.
That principle is called the emotional bank account.
GUEST POST // How to Fulfill Donors’ Expectations in a Virtual Environment
Regardless of their mission and size, nonprofits of all types share the same questions right now: how do we navigate this virtual environment and continue engaging with our donors? With COVID-19 impacting the philanthropic landscape on a daily basis, the answers to those questions have taken on new levels of complexity and importance. Growing a nonprofit in the current fundraising environment can be intimidating to even the most experienced fundraisers.
Right now, your development team needs to step up its efforts to continue fulfilling donors’ expectations and keep them involved in your mission.
3 More Beliefs That Keep Nonprofits From Growing
“What’s keeping you from growing your nonprofit’s funding?”
That was the first question on a survey I conducted before I spoke at a workshop for nonprofit Executive Directors earlier this year. I wasn’t surprised by the answers--they were the same things I hear from leaders all over the country running big and small organizations.
Can you guess what the top answer was?
“Not enough time.”
It’s a puzzle, and you won’t grow until you solve it.
The Top 2 Nonprofit Growth Inhibitors That Stop You From Fundraising
“What’s keeping you from growing your nonprofit’s funding?”
That was the first question on a survey I conducted before I spoke at a workshop for nonprofit Executive Directors earlier this year. I wasn’t surprised by the answers--they were the same things I hear from leaders all over the country running big and small organizations.
Can you guess what the top answer was?
“Not enough time.”
I’ve been there. It’s a real Catch-22:
Diversify Your Nonprofit Funding The Right Way
“What’s keeping you from growing your nonprofit’s funding?”
That was the first question on a survey I conducted before I spoke at a workshop for nonprofit Executive Directors earlier this year. I wasn’t surprised by the answers--they were the same things I hear from leaders all over the country running big and small organizations.
Can you guess what the top answer was?
“Not enough time.”
I’ve been there. It’s a real Catch-22:
You need more help, staff, and resources to grow. But to get more help, staff, and resources, you need more donors and larger donations.