Nonprofit Leaders: You won’t secure a donor’s best gift if you RUSH . . .
One of the hardest pieces of advice for fundraisers to take from me? . . .
Slow down.
💡 You won’t secure a donor’s best gift if you rush. And that's what we're focused on…best gift, every year. For me, that's an unrestricted gift with high levels of flexibility.
First, let’s make sure our donors like us and love what we do.
Take time to make sure the relationship will be a win/win. Really….slow down the qualification phase. This is where the Yes or No happens….not later down the road when you solicit them.
If it takes 12 months . . . 18 months . . . to secure their best gift as opposed to the ‘throw-away’ gift, wouldn’t it be worth it?
My most successful clients who took their time in major and mid-level gift work and balanced the pipeline exceeded their goals and scaled by millions.
Last thing I'll say . . .
This is counter-intuitive in fundraising when the sector has told us for decades that we need to scurry around and spin and work late hours crunching to a deadline.
That's not true. Don't buy into that.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.