Nonprofit Leaders: Are you treating LinkedIn like Facebook or Instagram?

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

If you’re a nonprofit CEO and you’re treating LinkedIn like Facebook or Instagram, you’re missing out on a big opportunity.

 

(Don't believe me? Ask my client who can tie back a 6- and 7-figure gift to LinkedIn Visibility. Full stop.)

 

LinkedIn is not for selling tickets, gathering raffle items, recruiting 5K participants. That’s for your grassroots donors on Facebook.

 

LinkedIn is your professional network filled with the potential for mid- and major-level donor relationships - individuals, family foundations, and corporations. It's the top of the donor pyramid work.

 

And how do we start and build relationships with mid- and major-donors at the top of the pyramid?

🟡Through human interactions.

🟡Through thought leadership.

🟡Through brand visibility.

🟡Through consistent trust building.

 

🔴Not through transactions. 

 

Show donors WHY they should give to your mission and WHY you are the experts they should give their money to.

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Last thing I’ll say about this…If your team is suggesting you use LinkedIn in this manner, this might be a symptom of a bigger problem with your overall revenue-generating strategy as an organization. This shows me your overall approach to revenue-generation should shift and you could invest in your team in greater ways.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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