Nonprofit Leaders: Are you treating LinkedIn like Facebook or Instagram?

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

If you’re a nonprofit CEO and you’re treating LinkedIn like Facebook or Instagram, you’re missing out on a big opportunity.

 

(Don't believe me? Ask my client who can tie back a 6- and 7-figure gift to LinkedIn Visibility. Full stop.)

 

LinkedIn is not for selling tickets, gathering raffle items, recruiting 5K participants. That’s for your grassroots donors on Facebook.

 

LinkedIn is your professional network filled with the potential for mid- and major-level donor relationships - individuals, family foundations, and corporations. It's the top of the donor pyramid work.

 

And how do we start and build relationships with mid- and major-donors at the top of the pyramid?

🟡Through human interactions.

🟡Through thought leadership.

🟡Through brand visibility.

🟡Through consistent trust building.

 

🔴Not through transactions. 

 

Show donors WHY they should give to your mission and WHY you are the experts they should give their money to.

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Last thing I’ll say about this…If your team is suggesting you use LinkedIn in this manner, this might be a symptom of a bigger problem with your overall revenue-generating strategy as an organization. This shows me your overall approach to revenue-generation should shift and you could invest in your team in greater ways.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with growth-minded Nonprofit CEOs who are scaling their organizations but still need larger amounts of general operating support to truly grow. She breaks their teams free from the limitations of transactional fundraising and helps them reimagine their entire approach to revenue generation.

The high-performing leaders Sherry works with want to find and secure more unrestricted revenue from investment-level donors. They simply need more funding to do what’s in their Strategic Plan. To achieve this, she transforms their teams and boards into high-ROI revenue generators - revealing how they can align every hour they spend fundraising with new principles that double and triple donation sizes.

As a result of learning her methodology, Sherry’s clients regularly add 7-figures of gen-ops revenue to their bottom line by learning how to attract investment-level donors that WANT to fund their work. But the biggest transformation they experience is knowing the exact strategy, path, and team that will propel them to generate the 2-10X dollars their strategic plans require.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two teenage daughters.

https://www.QuamTaylor.com
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