Invest in Your Nonprofit Staff Becoming Top-Level Salespeople

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

My 12+ year business has grown substantially every year - and, especially the last 5 years. I constantly invest in sales coaches. 

 

I love learning from top salespeople and hearing them talk about how they’ve honed their processes, their tone, and approach. They constantly study and refine their sales skills to perfection. Here’s what gets me…

 

Fundraising is sales.

 

But, when I speak to fundraisers around the country I’ve NEVER had anyone come to me saying “We constantly invest in our sales (fundraising) team to get better results.”

 

Nonprofit Leaders: If you want to grow your budgets, diversify your revenue, or scale your gen-ops dollars, you must constantly invest in your staff members becoming top-level salespeople.  

 

And, this is not covered in a $1,000 professional development allowance. That’s a bandaid.

 

These sales tactics I’ve learned? I apply them to the fundraisers I coach. Things like leading a donor to a ‘sale’...how to email in a way that gets the customer to respond…and how to handle objections.

 

Last thing I’ll add:

Often my work feels like Sales 101. But, I find even seasoned fundraisers have rarely had top 1% sales training. It’s mind boggling. You must invest and build an engine that yields your organization’s true need. 

 

It’s fairly simple. There's no quick fix or new trend that replaces the engine.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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