The Business Behind Nonprofit Fundraising
Recently I was being interviewed by a Board of Directors and they asked what I meant by a phrase I use fairly often.
That phrase?
The business behind fundraising.
It's even the name of my podcast. Well, here's what I mean . . .
🛑 I am not an accountant.
But, I can tell you when your budget isn’t inspiring donors and is keeping your development team from exceeding their goal.
🛑 I am not a program person.
But, I can tell when donors are confused by what you do and questions that are keeping them from giving to you.
🛑 I am not a graphic designer.
But, I can tell you why your materials aren’t supporting or yielding 5- and 6- figure gifts.
🛑 I’m not a marketer.
But, I can tell you when your outreach and cultivation is mis-aligned and keeps donors from giving larger gifts.
🛑 I’m not a strategic planner
But, I can tell you why donors aren't giving unrestricted donations for the infrastructure and staff growth outlined in your strategic plan.
Steady, unrestricted revenue for gen-operating expenses gets solved at the business level.
Not always with the next, big fundraising thing.
Fix the root of the issue first. Then you can work on attracting large donors to your individual giving program.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I give away insider info every week - the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts in so many ways and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to fund your organization’s Strategic Plan and scale your budget by 2 - 5X // If you’re a business-minded CEO already raising MILLIONS but still need more general-operating revenue from individuals and family foundations to invest in growth, you can apply to work with me here.