In the book, The Road Less Stupid by Keith Cunningham, there is a wise nugget that goes: “We acted like it was a sin to miss a revenue opportunity. And that makes as much sense as needing to eat everything at the Sunday buffet.”

That hit a bullseye in me because so often, I’d hear fundraising teams being handcuffed by events, appeals, and campaigns - saying yes to everything, even if it makes the littlest amount of money.

I’m here to tell you that once you pick up my high ROI revenue generation model, you’ll see exactly what’s been keeping you from fully funding your mission year after year.

I was having conversations with two prospects, and I always ask: “How much more money do you need? How much would they want to grow?”

Organization A - with confidence - aimed to grow by 5x. Organization B, after some hesitation, answered 5 to 7%.

The latter surprised me. People usually come to me because they want growth by millions so they can invest fully in all three areas of their organization; programs, admin/overhead, and fundraising.

There’s a statistic that I share in every webinar and podcast I’m on.

The Urban Institute Center on Nonprofits and Philanthropy says that 91% of organizations never reach $5 million in annual revenue, with 77% failing to reach the $1 million mark.

This stopped me dead in my tracks. I thought, “That is crazy! Why is this occurring?”

And that’s exactly what I’ve been working to solve for over a decade.

“Do your donors actually know that you need more money?”

“Of course, Sherry. We’re a nonprofit!”

Well, not so fast. There are so many things that get in the way and keep donors from understanding your nonprofit’s true financial need. And, sadly, it’s often the things we do, say, and imply that block donors from giving their best gift to our missions.

The good news? You can set up the systems and structure that attract and lead investment-level donors to give greater gifts every year.

We’re jumping right into the deep end for our first topic.

Right now, I’m working with a client who has amazing growth dreams for their organization: 25% every year for five years. The catch? They’ve been in the red, struggling to start raising the type of dollars that their big ideas require.

If you’re stuck in a funding plateau, it’s time to do something different to move past it and start raising the right money.

My podcast, The Business Behind Fundraising, is officially LIVE!