New Podcast: Case Study with Eve Turow-Paul, Food for Climate League — Sustainability After a Successful Launch
My latest Case Study interview features my client, Eve Turow-Paul (ED of Food for Climate League). You can tell I really like Eve. I just love talking to incredible leaders! (I'm also using fruit emojis for her!)
If you're:
🍒leading an organization without any past fundraising experience,
🥑funding an organization that's too dependent on project-based dollars, or
🍋feeling like there's gotta be a better way to share your organization's growth and financial need in a way that attracts funders who WANT to give gen-ops dollars….
….this episode is for you.
WATCH HERE
[minute 7:40] Eve's team members are absolute experts. How Eve's women-led organization has used the benefit of a virtual setting to select staff who have niche expertise and are extraordinary passionate about the work.
[minute 11:00] Eve is an incredible fundraiser - consistently securing 4-, 5-, and 6- gifts. But, she says, “I have zero fundraising background. I have zero nonprofit background. My mother actually said to me recently, “I had no idea that you knew how to do any of this. And I said, I don't, I'm just making it up.” I know when to find other people who do know how to do these things to teach me and to mentor me. And that's been a huge part of the joy in this process.”
[minute 13:00] Early in Eve's nonprofit journey she felt dissatisfied with a lot of the traditional forms of fundraising and knew she wanted to do something different. She loves relationship building which is why she sought out a mentor and coach to help it feel natural.
[minute 15:00] Eve describes her journey in understanding that fundraising is not asking people for money and how this reframe has shifted her own role as an ED.
[minute 16:00] Eve describes some of the framing and storytelling shifts she's made to scale her gen-ops dollars.
[minute 17:00] “There are many tangible outputs that have allowed us to shift this narrative [of needing general operating revenue]. I think it's really the storytelling. It's the framing that is putting [the project work] in a larger context. You’ve moved me away from just talking to a funder about one project. I had been going into every conversation thinking, okay, which project is going to resonate with them? What are they going to care about? And instead, I start every conversation about the organization and what are we doing overall? But even just starting the conversation from that higher level, and this is the grand problem that we are facing as humanity. Honestly, you gave me the framing and the language to be able to tell that story to funders.”
[minute 18:30] How donors are responding to her now that she can articulate her big growth plans…"Now people come to us and say what would you do with $1M….and now we have a plan". This has given the team something to rally around and it's built confidence in their funders.
[minute 23:00] How Eve responded recently when a donor asked, “Do you still need my money?” Her textbook response and tool she used to facilitate that conversation.
[minute 25:00] How Eve's approach to donor email and follow-up has changed and the results it's yielding.
[minute 30:00] Interested in Eve's work? Eve walks us through the work her team did with Google as they, like many companies, want to reduce scope three emissions and build an even healthier workplace. But, Google faced a challenge when this was brought up to their culinary team. So, Food For Climate League helped shift the narrative they found within the culinary team's mind that plants are not tasty, not filling, and not what people want. Fascinating! Read more about Googles' results here.
WATCH HERE
How about you? Are you ready to shift into greater amounts of general-operating funds so that you can scale and fund the infrastructure needed for your big growth plans? Yes? Go here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn here where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.
