In order for your nonprofit to engage supporters and bring in funds, crafting a solid marketing plan is essential. While your organization’s exact content strategy will vary somewhat based on your audience, you’ll likely be able to reach large numbers of supporters through digital marketing channels like your website, email, and social media.

Online engagement with nonprofits has been increasing in recent years. But with the amount and variety of information that potential supporters have access to on the internet, your organization will need to work harder to stand out from similar nonprofits and promote your cause.

To make your marketing reflect your nonprofit in a cohesive, memorable way, you’ll need to establish a distinct brand, which encompasses the messaging you use across all platforms as well as the look and feel of your marketing materials. Putting together a digital style guide will help keep your organization’s branding consistent from one platform to the next and tie each piece of content you create back to your overall digital strategy.

In this article, we’ll walk through four tips for creating an effective digital style guide:

1. Define your nonprofit’s messaging clearly.

2. Understand your organization’s audience(s).

3. Highlight visual elements of your branding.

4. Take all your marketing channels into consideration.

The end of the year is the perfect time to amp up your fundraising strategy. With so many holiday-themed opportunities and giving days, your nonprofit can significantly increase its revenue and finish out the year strong.

As a nonprofit professional, you understand how much work and planning can go into an event fundraiser, from booking a venue to coordinating catering. Plus, with so many people traveling during the holidays, it can be hard to nail down a time when the most people would be able to attend. But, did you know that you can make the process much easier by planning a virtual campaign?

A virtual fundraiser can be just as—or even more—engaging than an in-person event and offers your supporters the flexibility to participate from anywhere in the world. This way, you can expand your nonprofit’s reach and make the fundraising process more convenient for you and your donors.

The donor cultivation cycle is a model that represents the continuous process of identifying new prospects, turning them into donors, and launching stewardship strategies to retain them and bring them closer to your nonprofit.

Essentially, donor cultivation is an exercise in relationship building—and the art of effective relationship building depends on a variety of tools and best practices. For example, a robust donor communication plan is one of the cornerstones of donor cultivation and, subsequently, continued success for your nonprofit.

Fortunately, you don’t have to tackle the tough task of donor cultivation without help. There are plenty of software solutions you can leverage. In particular, we’ll focus on the following donation tools that will help streamline cultivation for your nonprofit:

• Nonprofit Payment Processor

• Online Donation Page

• Peer-to-Peer Fundraising Platform

• Matching Gifts Database

These donation tools will allow you to more effectively bring in online donations. Additionally, you can leverage their unique benefits to strengthen your cultivation strategies, steward donors, and retain support.

Your website is a core location where supporters will take action, whether they’re donating, signing petitions, or attending virtual events. Every single time someone lands on your site, it’s a conversion opportunity.

But is your website working as well as it can to meet your supporters’ online engagement expectations and to inspire them to take action for your cause?

In this guide, we’ll consider aspects of the supporter's digital experience, including finding your site, exploring engagement opportunities, and taking action. We’ll also cover the following tips for engaging supporters at each step in the process:

1. Use SEO strategies to help supporters find your content.

2. Share a variety of engagement opportunities.

3. Make it as easy as possible to take action.

Many people believe a nonprofit’s brand is simply their visual identity. Although visuals play a key part in your brand, it’s important to recognize that your branding strategy goes deeper. It impacts your fundraising strategy, internal and external communications, and overarching identity.

At its core, your nonprofit brand strategy plays a role in how your organisation expresses your purpose and values.

For example, on your nonprofit website, you’re likely making a conscious effort to use your brand to communicate with your audience about your mission and programs. But when you send an email to your coworker, you probably don’t notice how your brand is incorporated. The reality is that, no matter what channels or forms of outreach you use, your brand shines through everything you do because you are essential to the brand.

For those with a previously narrow view of nonprofit branding, this idea naturally leads to the question: What is a nonprofit brand?