Spending Money on Overhead Helps You Raise More Money for Nonprofit Programs

There’s a lot of excitement when your organization receives a large general operating gift . . . initially.  

The hope and anticipation of how that gift will change the trajectory of growth—and all the possibilities of where that money COULD go.

You want to do what’s right and make the biggest impact . . . perhaps you’ve been told that means it should go directly to programs.

Well, not so fast.

Too often, the organization really needs:   

✋Major gift training for its teams, but... what about PROGRAMMING? 

✋A brand refresh, but... PROGRAMMING. 

✋A new staff member, but….but won’t that hurt our PROGRAMMING percentages? 

✋A website upgrade (to make donations easier!), but… then there’s PROGRAMMING. 

✋Financial management to help dedicate funds to where they’ll make the most impact, but… you guessed it: PROGRAMMING.

Before long, the promise of the gift is snuffed out, and the organization is back to square one--or even worse, in the red.

If you’ve ever said, “We need more money to grow”, followed by “We couldn’t spend that much money on overhead”...that doesn't make sense. 

When you SPEND money on overhead...you RAISE more money…for PROGRAMS. 

When you SPEND too much money on PROGRAMS, your funding plateaus and there’s simply less money to invest in your mission. Full stop. 

When I encounter a scenario like this—where an organization’s approach to spending and fundraising is actually STUNTING growth—I feel even more impassioned, more emboldened, to solve its pervasiveness . . . and I hope they do, too. 

How about you: What should you start spending more money on for different results?

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Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.