Transactional Fundraising Versus Relational Fundraising in Your Nonprofit

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

Often, when a nonprofit organization's Strategic Plans call for growth, there’s often a statement made that goes something like this….“We need to move from transactional fundraising to relational fundraising.”

 

Honestly, I’ve said that statement too.

 

But, what’s funny is I don’t think most people REALLY know what that statement even means.

 

One client asked, “Aren't individual gifts relational? And institutional gifts transactional?”

 

No.

 

Have you considered that true relational fundraising might actually be something entirely different than your staff has ever witnessed? There's a next level they haven't ever tapped into?

 

I see this all the time.

 

You see, real relational fundraising is different from what we’ve been doing for decades.

 

Fundraising is NOT all games, tricks, auction items, sponsorships, tickets, raffles, voting competitions, paddle raises, emails, and applications.

 

The problem is that the ENTIRE SECTOR tells your staff THIS IS THE WAY TO FUNDRAISE.

 

Honestly, this is why organizations struggle to grow and fully fund their real budgets. It's why dreams within Strategic Plans don't get fulfilled. It's why orgs don't have the gen-ops dollars need for infrastructure to scale.

 

Is it your year to fix this? 

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Listen to this killer episode (if I might say so myself) where I discuss more on this topic on Tony Martignett's Nonprofit Radio.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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