Nonprofit Leaders: That fear within you? Use it to grow & scale your organization . . .
Fear has set in.
In any given day, I hear:
“Individuals aren't giving as much any more.”
“A funding source is changing its priorities.”
“Inflation is really impacting donors.”
“But what about the economy?”
Sounds a little like:
“Nobody is going to give because of the pandemic.”
Even if ALL these are true (which they are not)...what percentage would it change overall giving? 2% 5%?
Fundraisers need to STOP with the fear mongering. Nonprofit leaders need to ask, “What do I need to do to equip my team to START having real conversations with donors that would grow giving by 10%, 20%, or even 50%?”
Can I be honest?
Most orgs I work with are leaving 20-50% of existing donor revenue on the table. So, the worry about the economy or the latest industry report saying giving is changing in a drastic way is simply a moot point.
One of my clients landed her largest gift to date last month at $2.5M.
Fear works both ways - use it to grow and scale your organization. Not paint a picture of nonprofit scarcity and doomsday.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.
