Nonprofit Leaders: Have you ever considered pausing your gala?
I’ve been accused of not liking Galas. Not true.
But, what can happen when you decide to pause the Gala and spend that time on relationship building? Well you can ask my client who did just that and saw a wild result. Here’s what happened….
👉👉👉 Well, in the last couple of months FOUR donor conversations have yielded MORE than their entire Gala netted last year.
Read that again.
I don’t hate galas. I just want galas to be used strategically….as a STEP in your major donor’s experience with your organization. Not, THE lead experience a donor has with you.
Here’s what happened:
💥They pushed against long-time event lovers because they were exhausted and cash flow wasn’t steady.
💥They knew in their guts there was a better way to raise more money.
💥They reached out to me for a new model, new strategy, and new approach.
💥We removed roadblocks that might keep a donor from giving their best gift.
💥We reframed how they talk about their mission & programs into the donor’s POV.
💥We identified their honest financial need for this year & the next 3 years.
💥They slowed down and shifted into one-on-one conversations.
💥They learned to how to solicit donors outside of appeals, events, or applications.
💥They asked for what they needed.
And now, they’re on a different revenue trajectory.
Next step? We’re working to set this rhythm into the daily, weekly, monthly, quarterly, and annual habits that will change their organization long term. This is why I work with orgs for a minimum of 12 months.
You can make this shift too.
Last thing…
When my client (this organization) started having deeper conversations with supporters, admittedly they said, “We don’t deeply know our donors. With some, we haven’t ever had true conversations with.”
If your staff is having the majority of donor interactions during event or appeal season, you have an opportunity in front of you.
Want to know more about how I do this? You can go here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.
