Nonprofit Fundraising and Major Donors

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

I had an Ah-ha moment the other day. I had this realization that many Board Members (and fundraisers) don’t actually know WHO a major donor is. 

 

What I mean is….Too often I hear “I don’t know any major donors.”

 

First off, this isn’t true. We all do. I promise you.

 

Secondly, a major donor doesn’t have to resemble Oprah. Live in a mansion. They’re not always the CEO of a big company. They might not have a DAF or 2nd home. Too often, they aren't the ones in the room with the nicest designer handbag.

 

Lots of major donors are just every-day generous people who are mission-aligned with YOUR mission. They are people whose life’s story has intersected YOUR mission in some way. They actually care and would give more money if they knew about YOUR organization and understood its financial need.

 

Board Members: Before you claim that you “don’t know any major donors”...I’d ask that you facilitate 5-10 conversations between the development team and the normal people in your network about your mission, its impact, and the lives being changed because of it.

 

Typically, this is a shocking exercise. 

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue. 

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
Previous

Nonprofit Leaders: Focus on Relational Fundraising Strategies
Next

Nonprofit Leaders: To build a sustainable revenue path, you must play the LONG GAME with donors . . .