Nonprofit Fundraisers: It’s okay if some donors opt out . . .

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit donor using email on his laptop computer in a coffee shop

When I see that someone has opted out of my email list, I’m totally fine with that.

Even happy. Why?

 

Well, they weren’t my ideal client and probably would have never hired me. That’s cool. I can use my energy to connect and message with others who are my ideal clients.

 

It’s the same in fundraising!

 

Let’s say you go to an introductory meeting with a prospective donor and all they talk about is their passion for building water wells in another country when your organization works in the local literacy space….

 

It’s like they’re opting out of your list. They aren’t your ideal donor and probably wouldn’t ever give to your mission.

 

So, be happy. Now, you know that. You don’t have to spend time chasing that donor who isn’t really aligned in the first place.

 

Bless and release.

 

Go find other donors who are a perfect fit and want a relationship with you!

 

If this approach terrifies you it's likely becasue your pipeline isn't full. It isn't rooted in a 3X connection strategy.

 

If you're not sure how to do this, you can apply to work with me here.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue. 

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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