Guest Podcast Spot: Breaking Down Combined Development & Marketing/Communications Teams

Nonprofit GrowthDevelopmentPodcast
Written By Sherry Quam Taylor

I got to be on another one of Tony Martignetti’s podcasts! If your organization has a combined Fundraising and Marketing/Communications position, you won’t want to miss this podcast episode.

 

A little behind the scenes scoop...

When I threw out this topic idea to Tony I think he was skeptical. BUT, I literally deal with this issue in EVERY one of my engagements. Frankly, it’s keeping orgs from raising to their true, annual budget...that topic?

 

Combined Fundraising and Marketing/Communication positions.

 

These are:

⭐two different roles

⭐two different skill sets

⭐two different pay structures

⭐two different parts of the donor pyramid

 

What do I mean by that last one? It means those two roles should be aligning their hours and activities very differently and on different donors. This is where organizations get stuck on the spin-cycle and can’t seem to get ahead.

 

“But, Sherry, we don’t have enough money to hire two separate staff members.”

 

I’m going to tell you bluntly that the last 10 organizations that said this to me changed their minds after we created their overall financing plan.

 

There are many solutions to this problem. But, it's rarely a one-sized-fits-all combined dev/mar/comm role that's the best solution. Are you open to looking at it from a different angle? 

 

How about you? Are you open to doing things differently to get different results?

[LISTEN HERE]

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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