Nonprofit Goal-Setting: Is it too high, too low, or just right?
There’s a lot of fear around setting the Development Department’s goals too high.
I get it. I would never encourage a team to set a goal too high without ALSO investing in supporting resources and additional infrastructure.
But, the bigger problem I see more often?
Setting goals too low. So small that the team (and board) becomes complacent.
So small that the team PLANS to do ‘just a little more than last year’.
Meanwhile, with proper skills training there’s hundreds of thousands of dollars sitting on the table awaiting them.
I see it all the time.
How about you? Do you tend to set goals too high? Too low? Or just right?
Sounds like a story about three infamous bears.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.