Nonprofit Goal-Setting: Is it too high, too low, or just right?

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of an open laptop displaying the word "Goals" on a wooden desk flanked by a potted aloe plant and a notebook and pen

There’s a lot of fear around setting the Development Department’s goals too high. 

 

I get it. I would never encourage a team to set a goal too high without ALSO investing in supporting resources and additional infrastructure.  

 

But, the bigger problem I see more often?

 

Setting goals too low. So small that the team (and board) becomes complacent.

 

So small that the team PLANS to do ‘just a little more than last year’.

 

Meanwhile, with proper skills training there’s hundreds of thousands of dollars sitting on the table awaiting them.

 

I see it all the time.

 

How about you? Do you tend to set goals too high? Too low? Or just right?

 

Sounds like a story about three infamous bears.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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