You Need to Invest In Your Nonprofit Fundraising Staff
Maybe this sounds familiar? A while back I started working with a new client . . .
Although their programs had grown, they needed more gen ops funding. More flexibility. The problem? Their fundraising staff is max’d and they simply can’t add more to their plate. Where did I start?
A math equation.
The biggest thing I can do for my client is to help them re-imagine their overall approach to revenue generation. How much should your current team be raising? And who they’d need to hire to be raising the desired amount.
The answer isn’t “just help the staff do more.”
The answer is to invest more in the current staff and new staff.
What I recommend doing is investing in teaching the staff how to zoom out every year and understand how to align every hour they spend fundraising with activities that yield larger dollars.
No matter how you create, build, or restructure your development team, be sure they know how to co-pilot revenue-generation with the board and senior leadership . . . and not just execute fundraising activities resulting in an incremental success over last year.
Because, too often, THOSE are the activities that have them on the busy spin-cycle.
No better fundraising plan, no volunteer help, no new savvy board member, no event, and no viral campaign will fix this.
Those are tactics.
The root of the issue is that they’re simply not SPENDING enough money on fundraising staff, infrastructure, or training.
If there’s a skill-set gap on your fundraising team and and they’re already wearing too many hats, it’s hard for them to know their hours aren’t strategically aligned with dollars.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.
