The Reason Why Many Nonprofit Fundraisers Struggle
Can I be blunt?
Too many fundraisers struggle because they’re simply doing the wrong work.
It’s often not their fault. The sector told them that busy, time-consuming work is super important. That it’s even the right work. Afterall, their job descriptions even listed busy work on them!
But, too often fundraising activities feel like you’re making progress, but you’re really not.
Examples:
- Rewriting subject lines for appeals
- Watching another webinar
- Cleaning up the database
- Googling where donors in your database live
Anything but generating revenue!
The shift you might need help making? Learning how to pipeline, grow, and solicit a Top 30-50 donor pool that SHOULD be generating 75% of your revenue.
Full stop.
If nobody in your organization is waking up every day doing THAT? You know what to do next.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.