Donor Fatigue is Really a Skillset Issue Within Your Nonprofit Fundraising Team

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

I know for many of you, the start of your fiscal year is right around the corner! Happy New Year to you (and a bit of advice)…

 

If your fundraising team’s annual plan mentions “donor fatigue” as a potential obstacle for them not reaching or exceeding their annual goals…

You have a skillset issue. Not a donor issue.

 

Donor fatigue occurs when your team:

👎Isn’t providing segmented experiences

👎Treats donors like one-size-fits-all

👎Isn’t in true relationships w/ top level donors and focuses on transactions

👎Doesn't know how to have investment-level 1:1 donor conversations

👎Isn’t continually producing a 3X pipeline of new donors

 

🛑Full stop.

 

My clients who learn how to create customized donor experiences and exclusive interactions appropriate at each segmentation level?

 

I never hear this.

 

🫶Their donors WANT to give.  

🫶They WANT to be communicated with.  

🫶They WANT to hear from you.  

🫶They even RESPOND when reached out to.

 

CEOs - Your team has way more control of this than you may think. But if you don’t train them, you’re likely leaving hundreds of thousands on the table.

 

Sometimes, millions.

 

This fiscal year can be THE year to finally raise to your true budgeted need. Your donors are waiting for you.

 

You can apply here to work with me.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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