Donor Fatigue is Really a Skillset Issue Within Your Nonprofit Fundraising Team

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

I know for many of you, the start of your fiscal year is right around the corner! Happy New Year to you (and a bit of advice)…

 

If your fundraising team’s annual plan mentions “donor fatigue” as a potential obstacle for them not reaching or exceeding their annual goals…

You have a skillset issue. Not a donor issue.

 

Donor fatigue occurs when your team:

👎Isn’t providing segmented experiences

👎Treats donors like one-size-fits-all

👎Isn’t in true relationships w/ top level donors and focuses on transactions

👎Doesn't know how to have investment-level 1:1 donor conversations

👎Isn’t continually producing a 3X pipeline of new donors

 

🛑Full stop.

 

My clients who learn how to create customized donor experiences and exclusive interactions appropriate at each segmentation level?

 

I never hear this.

 

🫶Their donors WANT to give.  

🫶They WANT to be communicated with.  

🫶They WANT to hear from you.  

🫶They even RESPOND when reached out to.

 

CEOs - Your team has way more control of this than you may think. But if you don’t train them, you’re likely leaving hundreds of thousands on the table.

 

Sometimes, millions.

 

This fiscal year can be THE year to finally raise to your true budgeted need. Your donors are waiting for you.

 

You can apply here to work with me.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with growth-minded Nonprofit CEOs who are scaling their organizations but still need larger amounts of general operating support to truly grow. She breaks their teams free from the limitations of transactional fundraising and helps them reimagine their entire approach to revenue generation.

The high-performing leaders Sherry works with want to find and secure more unrestricted revenue from investment-level donors. They simply need more funding to do what’s in their Strategic Plan. To achieve this, she transforms their teams and boards into high-ROI revenue generators - revealing how they can align every hour they spend fundraising with new principles that double and triple donation sizes.

As a result of learning her methodology, Sherry’s clients regularly add 7-figures of gen-ops revenue to their bottom line by learning how to attract investment-level donors that WANT to fund their work. But the biggest transformation they experience is knowing the exact strategy, path, and team that will propel them to generate the 2-10X dollars their strategic plans require.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two teenage daughters.

https://www.QuamTaylor.com
Previous

Do You Need to Host a Gala Event for Your Nonprofit?
Next

FORBES Nonprofit Council // Maximizing Impact: Why It’s Time To Rethink The Board Give/Get Model