Nonprofit Leaders: Are your goals high enough?
I’m finally reading Grant Cardone’s The 10X Rule after so many people have told me to read it. It’s great.
Here’s the big bold statement I 100% agree with . . .
“Biggest mistake people make is not setting their goals and targets high enough.” —Grant Cardone
I see this all the time. And in nonprofit fundraising this approach is super counterintuitive. I hear:
“We can’t just throw a number out there and hope it sticks.”
“We’ve never raised more than 7-10% more each year, how would we ever set that aggressive of a goal?”
“We can’t budget for more than we have committed this year.”
(These are the wrong questions/comments, by the way)
You know, in a world where over 90% of nonprofits will never reach $5M in annual revenue, we need to ask why this is when the sector is solving some of the world’s greatest problems.
This is what I study and I was glad to hear Grant Cardone address it.
The reason folks don’t achieve revenue goals is because they under-estimate the amount of staff, resources, and the type of activities it takes to achieve the goal. They don’t run those calculations to understand the spend that yields the raise.
Anyone can set a goal, create a strategic plan, formulate a “stretch budget”. But, only a few spend the money to build the engine that fuels their growth plans.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.
