New Podcast: Why Major Donors Don’t Give To You
Nonprofit CEOs - do you know why major donors aren’t giving to you?
I’ve been excited to talk about this topic for a while now, and you may be curious about my answer.
Oftentimes, I hear from nonprofit CEOs who say:
“Our board members don’t know any major donors.”
“Donors don’t give to organizations that don’t do direct service work.”
“I don’t know anyone who could afford to give us the funds.”
In my methodology, I want to make sure that we identify the right questions going through a donor’s mind. Because if we don’t put ourselves in their shoes, we could be unknowingly stopping them from giving their best gift.
Tune in to learn more 🎬 watch the full episode of The Business Behind Fundraising — Why Major Donors Don’t Give To You.
What You Will Discover:
✔️ Convey your strategic plans. You’re in full control of the reins. Lead your donors to a deep understanding of the direction your organization is taking in the next few years.
✔️ Clearly explain your programs. Do your donors understand what your organization does? Really - too many donors don’t really grasp what you do and it’s keeping you from soliciting for unrestricted gifts. You are the only one who can prevent confusion by going in-depth with your programs to your donors.
✔️ Present your true financial need. Be ready to walk them through the numbers. You and your team’s confidence and knowledge during investment-level conversations has the greatest impact on whether or not you’ll reach or exceed your annual goals this year.
✔️ Help your donors envision the changes if they invest in you. How you talk about your programs should provide clarity to your donors. Kick the industry jargon and acronyms - everything should roll off the tip of your tongue, and think about what simplicity you need to lay on your programs.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn and subscribe to my podcast, The Business Behind Fundraising // I give away insider info every week - the same lessons I teach my clients about what they can do to attract larger gen-ops dollars and add 7-figures+ to their bottom line.
📝 Read my WHITEPAPER to see what’s keep you from having enough gen-ops funding each year // You’ll learn THE BIG FUNDRAISING SECRET that keeps nonprofits from securing money for programs AND infrastructure initiatives in their strategic plans. Here to get it.
📈 Work with me to put your organization on a 2X - 10X revenue trajectory // If you’re raising MILLIONS of charitable revenue each year but scaling your team’s fundraising efforts to match your aggressive growth initiatives feels unclear, just send me an email (Sherry@QuamTaylor.com) with the subject line “grow.” Tell me a little about your org and your need to scale.
P.S. If you’re not raising MILLIONS yet but you are ambitious, want to be there soon, and are ready to invest in scaling, just change your subject line to “ambitious” and I’ll reply with details.
