Fundraising Consistency is Key to Donor Cultivation

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

What do 81% of major donors have in common?

It takes 6-24 months from prospect identification to gift close.

Yes, process that for a moment. 

Imagine that the donor you met yesterday may not give until next Fiscal Year.

Right. Kinda feels like a sock in the gut.

So, what to do?

PIPELINE.
PIPELINE.
PIPELINE.

Today’s pipeline means YOU REACHING your revenue goals in two years.

There’s no quick fix.

👍 Good news is you can release the hunt for the quick fix or next creative idea in fundraising.

👎 Bad news is that you need to be patient and keep up your end of the deal.

Your end of the deal? Fundraising consistency for months one through twenty-four.

I don’t mean to sound blunt, but that’s where most go wrong.

Fundraising consistency is not just:
ASKING FOR MONEY.

Fundraising is also:
CONNECTING
NETWORKING
TALKING
INTRODUCING
EDUCATING

THIS IS THE #1 PIPELINE WORK YOUR LEADERSHIP, TEAM, AND BOARD MUST DO. Full stop.

That 81% statistic is from Greg Warner of iMarketSmart’s 2020 Major Gift Benchmark Study.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars so they can scale.

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to fund your organization’s Strategic Plan and scale your budget by 2 - 5X // If you’re a business-minded CEO already raising MILLIONS but still need more general-operating revenue to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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