Use Your Nonprofit’s Anniversary in a Strategic Way with Your Donors

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

There’s a topic I’ve never written about. Like, NEVER. It feels a little taboo.

 

But it comes up all the time! So, here goes my potentially unpopular opinion…

 

Not everyone is going to care that it’s your organization’s [insert 20, 25, 30, 35, 45, 50th] anniversary as much as you do.

 

I know. GASP.

 

I don’t intend to sound harsh. It’s just that there’s such a small part of your constituency that this resonates with.

 

I’m not saying ‘don’t celebrate’. It’s worthy of celebration! 

 

But, I am asking you to consider if you should be raising funds because of it. 

 

Time and time again, I talk with leaders disappointed when their anniversary campaigns or events didn’t perform as well as they’d hoped.

 

Can that anniversary be a step in some of your donors’ experiences? Yes.

 

Is there a way to use an anniversary as an invitation to join what’s coming next? Yes.

 

Should it be a step in all of your donors’ experiences? No.

 

If it were me?

 

I’d identify how to use your anniversary as a segmented step in the annual fund journey of my donors, scale the celebration to match each segment, and not blow it out of proportion.

 

Your hours = dollars.

 

Use them wisely.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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