Nonprofit Leaders: How you feel about money greatly impacts your ability to invest in your organization’s growth . . .
Nonprofit growth is highly influenced by your own personal Money Psychology. My approach to fundraising changed when I started studying this topic.
Recently, I gave an Executive Director a general range of what I charge my clients when I work with them for 12-months.
His response? “We can’t afford that.”
Totally cool. But, his feeling on whether or not he could afford my services has nothing to do with his actual budget or bank balance.
It has EVERYTHING to do with how he FEELS about the money in his bank account. You see, organizations with smaller bank balances than his “afford” to work with me. Actually, one wrote that check last week.
The difference? Money Psychology.
It’s rarely about the dollar amount. It’s always about how you FEEL about money. And this GREATLY impacts a leader’s ability to invest in their organization’s growth. It GREATLY impacts a fundraiser’s ability to not decide what a donor can give before they ask them.
Last thing I’ll say about this…
In January, my client landed a gift that was 100X my fee. Yes, 100X. If you’re ready to grow and have tried everything but hiring an outside advisor, this might be your year. You can reach out and apply to work with me here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.
