Nonprofit Fundraising: How Your Development Team Can Secure Unrestricted Gifts
Nonprofit Leaders: I don't need to tell you that UNRESTRICTED gen-ops donations make the greatest difference to...your mission, your annual growth, your infrastructure, and your long-term sustainability.
But here's what I hear too often…
⚠️Nobody wants to give unrestricted gifts. They aren't sexy.
⚠️People only like to give to tangible projects.
⚠️We don't know anyone who would give large unrestricted gifts.
These statements are NOT TRUE. Flip those statements around and ask these questions…
Does my development team:
❓know how to lead donors through investment level conversations?
❓present our financials to explain how gen-ops $ propel the entire mission?
❓solicit major gifts in one-on-one meetings (vs. application, event, or appeals)?
❓consistently do the things that ATTRACT investment level donors who GET IT (& would give unrestricted gifts)?
If you've answered no to any of the above, we should talk.
How about you? What belief do you need to challenge today?
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.