Nonprofit Fundraisers Need To Have Investment-Level Conversations With Their Donors
You know what surprises me?
The number of fundraisers that AREN’T consistently hosting 1:1 donor meetings.
Honestly, too many fundraisers don’t know how to move donor relationships beyond the event or volunteer experience and into investment-level conversation.
CEOs: Do your fundraisers know how to do this?
[crickets]
So, what happens when I coach fundraising teams how to start doing this?
They get WAY BIGGER gifts. They get more UNRESTRICTED gifts.
Like 2X - 10X bigger.
I see it all the time.
It's your job to make sure your team is prepared to attract investment-level donors and engage them in deep conversations/relationships. This is not a natural skill set every fundraising professional has had training in.
Last thing I’ll say about this . . .
Your fundraising team’s job is to lead every donor to their best gift, every year. If they’re letting major donors regularly give outside of 1:1 donor meetings and direct solicitations, you're leaving money on the table. Often, 7-figures worth.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.