Nonprofit Fundraisers Have Control Over the Size and Pacing of the Donor Gift

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a variety of balls bouncing to show "that's not how the ball bounces" - fundraisers have more control over the size and pacing of donor gifts

A fundraiser told me the other day that one of their individual donors used to mail in a $50K gift…then the next year it was only $10K…the next, $5K… 

 

They shrugged as if that’s just how the ball bounces.

 

Well, I disagree . . . That’s not how the ball bounces.

 

With proper training, fundraisers can and should have way more control of the size and pacing of the gift.

 

They can learn how to LEAD each donor to their BEST gift, EVERY year. And, very often that gift can be an unrestricted gift.

 

When they learn this, these kinds of things stop happening.

 

So, what does it look like when leadership HASN’T invested in their fundraising teams learning this?

❌More events
❌More appeals
❌More grant applications
❌More sponsorships
❌More transactional gifts showing up by mail

 

Guess what? A gift given in this manner is never a donor’s best gift.

 

Are any of these things bad? Of course not. But, when they don’t fit into an overall investment-level strategy you’ll leave thousands….sometimes millions of dollars on the table.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue. 

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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