How to Use LinkedIn to Engage Your Nonprofit Donors

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

Can we have an honest discussion about something?

If the ONLY day your ED, Board Members, or staff are showing up LinkedIn is on annual giving days (like Giving Tuesday in a few weeks) to ask for a donation, you have a problem.

And not only a problem, but a missed opportunity.

You know why?

LinkedIn is your professional network. A professional network filled with the potential for mid- and major-level donor relationships - individuals, family foundations, and corporations.

And how do we start and build relationships with mid- and major-donors? Through relationships. Not through transactions. 

Also (free advice), you DON’T ask mid- and major-level donors for money on social media. Even LinkedIn. You ask them through one-on-one conversations after 6 - 24 months of relationship building.

If you really want to use LinkedIn to grow your donor list you need to come at it from a different angle.

💣 If I can be honest, this example might be a symptom of a bigger problem with your overall revenue-generating strategy as an organization and board.

My advice on LinkedIn:

📢Show up often.
📢Share your opinions and expertise weekly.
📢Give them time to know you, like you, and trust you.
📢Engage with others in your space.
📢Continually connect with others authentically. Not to sell them anything.

Then, maybe….you can ask them to consider investing in your organization.

Last comment: I always hear “I hate fundraising. I don’t want to be that pushy used-car salesman. I don’t want to beg for money.”

Right. So, don’t do that on LinkedIn. Use this year to grow your voice. Share your expertise. Gain credibility. All year long! 

In return, donors will WANT to give to your mission on Giving Tuesday and every other day of the year.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line. 

🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.

📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with growth-minded Nonprofit CEOs who are scaling their organizations but still need larger amounts of general operating support to truly grow. She breaks their teams free from the limitations of transactional fundraising and helps them reimagine their entire approach to revenue generation.

The high-performing leaders Sherry works with want to find and secure more unrestricted revenue from investment-level donors. They simply need more funding to do what’s in their Strategic Plan. To achieve this, she transforms their teams and boards into high-ROI revenue generators - revealing how they can align every hour they spend fundraising with new principles that double and triple donation sizes.

As a result of learning her methodology, Sherry’s clients regularly add 7-figures of gen-ops revenue to their bottom line by learning how to attract investment-level donors that WANT to fund their work. But the biggest transformation they experience is knowing the exact strategy, path, and team that will propel them to generate the 2-10X dollars their strategic plans require.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two teenage daughters.

https://www.QuamTaylor.com
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