Nonprofit Leaders: The nonprofit sector promotes the quick-fix but you must play the long game . . .
To really build a sustainable, steady, and diversified revenue path for your nonprofit you must play the long game.
The “quick-fix, latest trend, viral video” thing the sector promotes is keeping orgs from doing this.
Most organizations come to me with great intentions of making this shift. They want to allocate more time to relational fundraising to diversify revenue and secure more gen-ops dollars.
Yet, too often the cycle of transactional and reactive fundraising continues, and nothing changes.
Why is that? Perhaps it’s because:
🟧Leaders feel like they should know how to do it themselves…but developing a team that knows how to exceed goals every year takes time you can’t give.
🟧It’s tempting to believe your current fundraising team will eventually figure it out or that time will take care of it for you…but that rarely happens.
🟧We hope the board create magic…but at the end of the day they’re not experts at fundraising.
🟧Hiring a seasoned fundraiser feels like the right thing to do… but real change in your revenue trajectory starts with the CEO. Everything mirrors the leader.
🟧Doing more marketing, grant writing, events, appeals feel like the easier alternative but they sabotage your success by stealing the hours you need to spend on investment-level relationships.
And lastly…..
🟧Developing a high-ROI fundraising department is not easy or fast.
You can’t do it alone.
No one can.
No one should.
Want to chat about what that looks like for you? Go here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.